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IMC Today TV - 10th Year Anniversary

  • Client:
  • IMC Group
  • Location:
  • Hà Nội - Tp.HCM - Cần Thơ
  • Date:
  • 2018

IMC Today TV - 10th years Anniversary

Date:

  • Cần Thơ: 22/4/2018 @ Can Tho Stadium
  • Hà Nội: 24/5/2018 @ Center of Hanoi
  • HCM: 7/7/2018 @ Military Zone 7 Competition Zone

Target: Nationwide

  • Married Women from 27 – 40++ 
  • Young people: 13 – 29++
  • Bến Bờ Yêu Thương (life) @ Cần Thơ
  • Bốn Mùa Yếu Thương (nature) @ Hà Nội
  • Dạ Khúc Yêu Thương (belief & hope) @ Hồ Chí Minh

Challenges:

IMC concert is serie-events that hold every year with the objective to appreciate IMC’s audiences.  And 2018 is also the special occassion of the 10th-year anniversary of IMC.

We define 3 challenges that help us to create an unforgettable event and make the winning point is certain:

  • We must make a emotional story that build love and trust for the concert journey through 3 big cities Cần Thơ – Hà Nội – Hồ Chí Minh.
  • Turn the the events to the strategic channels that support recruitment more viewrs for IMC television channels

Sollution:

We create the big concept: The Journey of Love - Hành Trình Yêu Thương with the objective to collect millions love moments of Vietnamese. 3 big cities Cần thơ, Hà Nội, Hồ Chí Minh become the representative destinations that make the journey and spread the love sahring about life, nature, belief & hope. Those subjects are also the story of each city’s concert:

Each story has the big investment in term of content, singers, props, stage effect, stage design … to make the deep impression about the entertaining world of IMC.

To make the event intergrated, online and offline activities working together to push up the spirit of the journey to every people.

Result:

IMC 10th years - They journey of love breaks the last record of attendees and viewers with the attendance of 30 top celebrities, more than 100.000 audiences and millions viewers via TV and livestream channels.

IMC celebrates its 10th years anniverasy with unforgettable event and Square proud of being apart of it.

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Videos and photos

Link: http://imc10nam.todaytv.vn  

Link livestream Can Tho: https://www.youtube.com/watch?v=ZUU6h-0kXQg

Link livestream HCM: https://www.youtube.com/watch?v=ZNTzs45zhck