Challenge

Following the amplification phase of communication plan, in this project, CLOSEUP aims to emphasize the campaign into on-ground engagement to create foods for media. Our challenge is about designing a stunt to attract the audiences to engage as much as possible in public places while adapting the rising trend of “Street Dance”.
 
Solution
Under the street style vibes, we illustrate the emotional product feature of “Confident Kissing with Fresh Breath” through a creation called “Vũ Điệu Công Kiss” studio. The studio deploy a challenge to target audience to dance & kiss with their own confidence in the most favorite public places in HCMC & Hanoi City (Bitexco, Bui Vien Walking Street, Ham Ca Map Roundabout). Along the way, the sampling was well delivered beside the engagement activity.