DIANA SENSI COOL FRESH 2018
- Diana Unicharm Vietnam
To raise awareness & get engagement on Diana Sensi Cool Fresh nationally
To highlight & illustrate the product USP
To maximize the product messages through-the-line
To illustrate the cool fresh feature of the product, we created the “Hành trình -5 độ” Ice Truck with the IceHouse as key activities that decorated wonderfully with ice and beauty corner for the target audience to experience and selfie. In same format, we got the journey rolling through 7 key cities of Vietnam, North to South. We also invited KOLs and influencers locally to check-in and spreading out on social. Along the way, the sampling tours was activated at schools, universities, mall, and cinema) locally. In the last station - Can Tho, we held the ICE-FEST concert with top Vpop stars that broadcast on TV and Vlive to wrap-up and celebrate the whole campaign.
Brand awareness of Diana Unicharm and Sensi Cool Fresh brand increase both nationally and locally as product feature conveyed excitingly.
The ICEFest concert created the big buzz on PR & online
Sales increase tremendously as the campaign activated
65,000 samplings for 70 venues (School, university, Shopping mall, cinema)
8,000 IceHouse tickets for 7 key provinces
9,500 ICEFest Concert tickets redeem in just 10 days
Huge impression and more than 43,000 participants engage in the campaign.