CHALLENGE

In a new era of electricity, where all automobile brands aim to a sustainable future, our biggest challenge is about highlighting an all-new electric Mercedes-EQS within the line-up that present the beyond-future of Mercedes-Benz booth among the others.

SOLUTION

Transforming from the “Magic Garage” of Mercedes-Benz global, we convey a future full of magic by bringing the “Dream Car World” which beyond the owners expectation into something surreal to the audiences to create an impactful communication. Every piece and space within the booth are purposely optimized to build an immersive and exclusively luxurious experience to the audience, whether they pass by or spend time to enjoy the “Beyond Show”.