Penang Fair 2018

  • Client:
  • Penang Global Tourism
  • Location:
  • SC Vivo
  • Date:
  • 2018


  • To raise awareness of Vietnamese travellers about Penang – a state of Malaysia.

  • To exhibit Penang’s diverse cultures and festivals.

  • To drive attentions of partners of health, education and tourism.


  • Bring up the Penang Street Art Corner for users to take picture/selfie while triggering them to post on Facebook to win prizes.

  • Create mini Game & performance to inspire users about Penang’s culture.

  • Display the counselling booths for tourism, medical and education information.

  • Motivate all users to join in the fair by organizing the lucky draw of valuable prizes every day.


  • All the activities trigger thousands of engagement from users every day.

  • The interactions on Facebook about Penang increase tremendously during the fair

  • The big prizes created excitement among community while hundred of instant prizes were given away.