OBJECTIVE

As we all know, SAMSUNG, one of the world's largest producer of electronic device, was about to launch the next-gen innovation of business collaboration as SAMSUNG FLIP 2.0. To introduce this new smart device to the marketplace, the media launch at SAMSUNG 68 brought us the tough challenge of not only executing the event operation in a limited space, but also generating the impression of new updated features via display installation and stage performance.

KEY ACTIVITIES

To showcase the outstanding features for working collaboration, we structured several spaces for work inside SAMSUNG 68, such as boardroom, art house, and working studio, where the FLIP could show off its specific function in different scopes of work of both individual and teamwork through engaging experience and product demonstration.
Besides, KOLs whose occupations were associated to teamwork or art creation that were invited to illustrate how FLIP helps them to work on their own expertises and collaborate with others. 

RESULTS

We got to achieve the thorough understanding of the key functions that are able to retreat their working in the way of our idea " FLIP STUDIO" was presented.
Invited guest are inspired & impressed with FLIP, which truly match with the usage demand and collaboration in work of education, ideation, artisticsm, and more than that.