Participant: Students

KOLs: Đông Nhi, Hứa Vỹ Vân, Đức Phúc, Quang Vinh, Khánh Vy, Hồ Quang Hiếu, Hoàng Yến Chibi, Min, Issac, Erik

Platform: “15s Khám Phá” app @ https://kientaotuonglai.vn

Challenge:

• To let student understand the mission of Samsung: Your Future – Our Vision.
• To inspire student on learning in different way via Samsung innovative products and with “15s Khám Phá” app.

Solution:

• Create an engaging journey around key universities and high schools via “15s khám phá” bus and ‘kool’ scientist team to let student interact with the game app directly, offline.  
• Maximize the use of Samsung products (mobile, Gear VR, tablet,) as tools to connect people, upgrade life, and thus deliver the message of creating a better future.

Result:

• App download increase to over 5000
• More than 5000 clips uploaded on the website and shared on social for learning inspiration
• Offline Reach: over 10.000 students