OBJECTIVES

• To show appreciation to all Samsung partners
• To review annually the performance 2019 and share the strategy of 2020 
• To update new product, market to partners. 
• To give special treatment and bonding activities for all value partners. 

CHALLENGE

• Rush timing for preparing performances, production, logistic
• High requirements for delivering 6 lines of sub-brands in different spirit to key partners
• CGV layout was also challenged to place items, corners

SOLUTION

• The theme: the city is lighted up by the achievement of Samsung product, which brought attendants to the new success in the future. 
• Operated in 2 different venues: the cinema for business review, reward and product display, the restaurant for dining party and bonding activities. We needed to make customer flow flexible. Smart decoration for each sub-brand
• In terms of product placement, we creatively adapted high standard content to highlight the application of Samsung's products: working, commercial, hospitality, fashion… 
• Last but not least, we also create a bonding atmosphere with activities for attendants from the beginning to the end of the show: tea break, lucky draw, entertainment performances… 

RESULT

• Demo tour inspired everybody with creative flow and amazing display. 
• Leveraged partners and Samsung’s staff's experiences to the fullest and let them take on the new vision for a great year ahead.