The mission is to create social viral content to raise awareness about pre-order promotion of thegioididong.com for smartphone Oppo F5 online. The work was put under pressure of limited timing yet high interaction KPI.

To overcome these challenges, we choose to produce the Parody Music Video that fit to the current trend of rewriting pop song and this time is “Anh không đòi quà” - latest song used in TVC of thegioididong.com. With the ear-catchy lyrics  and attractive parody story, all the features of Oppo F5 with promotion information was delivered humorously.

The number of interaction itself tells our success. Within 03 days, the video has received:

• Over 2 millions views

• 26000 like/love/laugh

• More than 5500 shares

• Around 4000 comments

The interaction is continue to increase positively from the updated day (November 7th, 2017)